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Briefing: The Guy Who Removed Every Button From Your Phone Just Filled A Ferrari With Them

Strategic angle: Former Apple design chief Jony Ive critiques large car touchscreens and introduces a unique design for the Ferrari Luce.

Editorial StaffApril 2, 20261 min read

Jony Ive criticizes the use of touchscreens in cars.

Introduces a new design concept for Ferrari.

Focuses on practicality and user experience.